.com vs .com.au: Which Domain Should Australian Businesses Choose?

Should you register a .com or a .com.au domain? For most Australian businesses, the data is clear.

The Case for .com.au

Consumer trust: 53% of Australian consumers will only purchase from websites with .au extensions.

Local SEO: Google gives preference to country-code domains in local search results.

Credibility: To register a .com.au, you need an ABN — every .com.au site is a verified Australian business.

The Case for .com

Global audience: Universally recognised with no geographic limitation.

Availability: Many .com.au names are taken, but the .com equivalent might be available.

Best Strategy: Register Both

Register both .com.au and .com, use .com.au as primary, redirect .com to it. Costs less than $40/year total.

Search .com.au and .com domains at Rhixo.