5 Pages Every Small Business Website Needs

You don’t need a 50-page website to succeed online. Most small businesses only need five well-crafted pages to convert visitors into customers.

1. Homepage

Your homepage has 3 seconds to communicate what you do and why someone should care. It needs a clear headline, a brief description of your services, and an obvious call-to-action.

2. About Page

People buy from people they trust. Your About page builds that trust by telling your story. Businesses with real photos convert 35% better than those with stock images.

3. Services or Products Page

Clearly list what you offer with enough detail for someone to make a decision. 72% of consumers say they’re more likely to engage with a business that shows prices upfront.

4. Contact Page

Make it ridiculously easy to reach you. Include phone, email, a contact form, business hours, and location.

5. Testimonials or Reviews Page

92% of consumers read online reviews before making a purchase. Dedicate a page to customer testimonials and case studies.

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